Samsung wanted to bring together their B2B end customers to join the Samsung & Android teams at Samsung KX for their third ‘Solutions in action’ customer summit. The goal? Showcase the latest Samsung and Android solutions, and how they make working lives quicker, more efficient with better outputs whilst maintaining all-important security.
Showcasing Samsung x Android: a hands-on experience for business solutions
The challenge
The mission
- Teach attendees about the products, services and offerings available, and how they’re relevant to business customers
- Drive awareness, attendance & engagement through targeted communication
- Deliver a seamless and impactful on-the-day experience
Play me ▶️
What we did
Amped up the experience so that everyone was engaged and left feeling more empowered by the technology available. This included:
- Driving pre-event engagement and registrations through a targeted microsite and comms plan
- Designing immersive experience zones so guests could get hands-on with Samsung’s features and experience the difference this could make for businesses and employees around security, accessibility, and wellbeing
- Managing operations across logistics, catering, and production
- Working closely with different teams to refine content, prep speakers, and ensure smooth delivery, and keeping the end customer experience goal in mind
- Creating a dedicated engagement app so attendees were connected throughout the day
The summit featured
- Main stage presentations and an Accessibility panel
- Lunch and networking sessions with drinks and an Employee wellness bar
- Three interactive experience zones:
1. Security zone
We know we want cool features and tech – but we also need to make sure we can keep those devices safe and secure.
So, what did we do?
We created an interactive screen showcasing a live Knox Asset Intelligence dashboard to showcase to customers the type of data they can track across their employee fleet of devices – like the location, alerts and battery levels – all whilst highlighting the benefits that data access brings to different businesses.
2. Accessibility Zone
Employees need to feel like they belong and have the best tools to do their best work, and with a substantial % of the population suffering from visual and hearing impairments, it is important that this is considered when choosing a device for an employee.
So, what did we do?
We created an accessibility zone to show people how features on Samsung devices can support individuals with visual or hearing impairments.
One UI customisation challenge: Guests wore ‘Empathy goggles’ to demonstrate visual impairment and how Samsung’s customisation features can help with this.
Live transcribe charades challenge: Delegates wore ear defenders to demonstrate audio impairment, whilst the BPS (Business Product Specialists) used the live transcribe AI feature to explain what they couldn’t hear.
3. Wellbeing Zone
A happier team’s a more productive team. Managing stress and looking after ourselves inside and out is important.
So, what did we do?
Smartwatch stands: We got guests to try out more of the Samsung ecosystem with the Galaxy Watch7 devices testing out how features can support employee wellbeing and productivity, such as smart notifications, stress alerts and break reminders.
The wellness bar: We created three wellness shots focused on guests health goals (focus, immunity & energy) – using insights gathered from their Watch data, we matched the right shot to how they were currently feeling.
The result
A group of business decision makers, who now have more knowledge and experience with Samsung’s latest tech so that, when the time comes to upgrade their employee fleet of devices, they know that the Samsung and Android ecosystem provides something for everyone.