MB Motorsports Accelerated by Blue Square
This relationship will see Blue Square become MB Motorsport’s official “Naming Rights Partner”for the 2020 season where the team and cars will take to the track officially known as “MB Motorsport Accelerated by Blue Square”.
Deepening our relationship
As some of you may know, in the 2019 BTCC season Blue Square were one of the partners who supported MB Motorsport Sporting Director – Mark Blundell, in his return to racing and now in 2020 as Mark now swaps steering the car, to steering and guiding a team, the success of that initial partnership and our shared values made becoming a main sponsor of the team a really exciting prospect for us.
“Strengthening our relationship with Blue Square is a real coup for the whole MB Motorsport team,” said Mark Blundell. “The coming season will see some changes in the way we work as a team and who we work with. We can draw on Blue Square’s experience in how we can do this most effectively.
“Our partnership with Blue Square extended well beyond the track last year which will be no different in 2020. Their expertise in accelerating brand performance complements our own sports agency work and we are looking forward to aligning on numerous projects across the year. They’re a high energy, high performing agency and those are two standards which we will be holding ourselves to as a team this year.”
“A high energy, high performing agency. Two standards which we will be holding ourselves to as a team this year”
Our Managing Director Andrew Leaver was equally excited on forming this partnership; “It is fairly unique to see a B2B marketing agency forming a sporting partnership in this way, but our partnership with MB Motorsport speaks to many of the values that marks Blue Square as a unique agency in itself,” Andrew said. “The programme will strengthen our existing work in the retail space and expose us to new opportunities through the broader commercial network that MB Motorsport works so closely with.”
To mark the launch of the Partnership we were delighted that the “MB Motorsport Accelerated by Blue Square” team joined us for our 2020 Company Vision Day at Hatfield House.
Shaun Hollamby (Team Principal), Mark Blundell (Sporting Director), Jake Hill (Team Driver) and Esmee Hawkey (Team Development Driver) spoke to everyone at Blue Square, shared some of their elite skills on the racing simulator and really got involved in the day’s activities (Shaun even showed some very poor guest etiquette by winning our company quiz! We’ll let you off this time Shaun!...)
Everyone at Blue Square are excited for the upcoming season, looking forward to cheering on the team on the track and ready to support the success of “MB Motorsport Accelerated by Blue Square” in a range of innovative partnership activities off the track.