We can't believe it’s been over a year already since we were celebrating and sharing our wins with you all after 2019's FMBE Awards! A year on, and we are delighted to announce that the Blue Square Group have been nominated for six awards this year, including three for Blue Square and our work with Samsung and two for our brand new venture 'OnLive Events', as well as our first ever shortlist for the prestigious Agency of the Year award!
"These nominations wouldn't be possible without the hard work, passion and dedication shown by our clients and every single member of the Blue Square and OnLive teams working tirelessly across the UK and Ireland, whilst striving to progress and develop both individually and collectively through team work and collaboration." - Andrew Leaver, Managing Director at Blue Square Group.
Brand Ambassador of the Year
Blue Square x Samsung - Carly Gamble
Carly has been nominated for her outstanding and ongoing work with Great Ormond Street Hospital, leading a project that has helped get 30 gifted devices from Samsung into the hospital for the patients to use and upskill the staff on the new tech too. Her team have also raised money for free meals, all to aid patients and families.
Immersive Event (Controlled Audience)
Blue Square x Samsung - 'After Hours'
'After Hours' was a national scale campaign to immerse retail sales staff in the possibilities of Samsung’s new devices and UK-first 5G technology. Each event was held in fun, vibrant spaces such as bars and nightclubs across the country, the high-engagement and high-energy approach for this campaign delivered exceptional results for Samsung in stores across the UK.
Amplification and Integration
Blue Square x Samsung - 'Engage Social'
'Engage Social' has evolved the social media reach and engagement of our field force as ambassadors for Samsung. It's a 3-tier programme of social media marketing designed by Blue Square in 2020, which includes a first-of-its-kind solution aiming to re-think traditional nano-influencer marketing.
Special Award: Virtual Events and Demos
OnLive Events x Samsung - ‘Virtual National Training Summit (VNTS)’
Following the global pandemic and restrictions, we had to re-think the way a flagship training conference for a global brand could engage a nationwide audience during this time and allowed us to gain record levels of engagement, by embracing a hybrid digital event solution.
OnLive Events - ‘Spoony’s House presents #50BBE’
An 8-hour livestream, broadcast from a secret London location featuring 19 of some of the most famous UK celebs. Held in June 2020 during a global Black Lives Matter civil rights movement (not to mention a pandemic too), the event celebrated Black British Excellence and the birthday of one of the UK’s finest DJs and TV/radio broadcasters, DJ Spoony. The livestream pulled in 25k live viewers, was watched for over a million minutes and featured the likes of Idris Elba, Reggie Yates and Ian Wright.
Brand Experience Agency of the Year
Blue Square Group
A nomination gained by the FMBE judging panel taking all submissions and the year as a whole into consideration.
“Time and again we have opened a file to reveal jaw-dropping work. It has been an absolute pleasure chairing the judging process and hearing the reactions from our judges that have helped us to get to this shortlist announcement.” - Frank Wainwright, FMBE Awards Director
"This past year has provided every business worldwide with hurdles and challenges, and it’s thanks to our wonderful teams and strong client relationships that we have been able to be reactive and innovative, breaking down barriers as we go. We can't begin to thank them enough, but these nominations are a start! I’d also like to congratulate all our fellow shortlisted agencies on their nominations in what has been an especially demanding year. Good luck to everyone." - Andrew Leaver, Managing Director at Blue Square Group.
To follow this announcement, over the next week we will be diving deeper into each submission providing you with an insight as to what was done and how it was achieved as well as acknowledging the incredible individuals and the teams behind the nominations!
You can see the entire shortlist here: https://bit.ly/2IAgZJL