For decades, Black Friday stood as the pinnacle of the holiday shopping season with throngs of consumers descending upon stores in search of unparalleled bargains. Yet, in a stark departure from tradition, this hallmark event is morphing with discounts as early as October – a shift propelled by market competition, evolving consumer predilections, logistical considerations and strategic corporate manoeuvres – all converging with the singular aim of maximising revenue amidst the flux of market conditions.
From its inception, Black Friday, along with the advent of Cyber Monday, encapsulated the essence of a cultural juggernaut, hinting at an expansion well beyond a mere 24-hour bargain blitz.