We’re thrilled to welcome Nutrabolt to the Blue Square family, as they launch and establish their performance energy products in the UK following incredible success in the US. Established in Austin TX, 20 years ago, their Nutrabolt C4 Pre-Workout is the no.1 pre workout brand in the world, selling 2 billion servings globally across 125 countries to date.
Since putting pen to paper earlier this year, we’ve been actively supporting their UK expansion with a dedicated national team of product specialists working across direct to consumer and business to business strategy. This is being achieved via experiential events and sampling days along with promotional activation, with a view to growing market share, and brand awareness. This campaign sees our field team of product specialists covering independent gyms and health stores across the UK.