We’re thrilled to welcome Nutrabolt to the Blue Square family, as they launch and establish their performance energy products in the UK following incredible success in the US. Established in Austin TX, 20 years ago, their Nutrabolt C4 Pre-Workout is the no.1 pre workout brand in the world, selling 2 billion servings globally across 125 countries to date.

Since putting pen to paper earlier this year, we’ve been actively supporting their UK expansion with a dedicated national team of product specialists working across direct to consumer and business to business strategy. This is being achieved via experiential events and sampling days along with promotional activation, with a view to growing market share, and brand awareness. This campaign sees our field team of product specialists covering independent gyms and health stores across the UK.

Joe Clay, Sales Controller for UK&I said:

“Blue Square have been a key partner to support our brand expansion in the UK, both from a sales and field marketing perspective. We recently implemented a new field team, and their expertise has been invaluable from planning and recruitment through to implementation and ongoing management of the team. Their ability to move with pace has been crucial to helping us deliver quick results along with strong customer relationships”.

Our Client Development Director, Carl Aelle, added:

“Nutrabolt’s mission is to innovate, inspire and make products that maximise human potential and are accessible to all. We’re proud to partner with them as they accelerate growth in the UK and look forward to supporting their ambition of becoming the #1 performance energy brand in the world”.

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