What’s included?

2020 was a year of uncertainty, lockdowns and a speedy evolution of consumer shopping behaviour that no one could have foreseen so…what does 2021 have in store for the retail sector?

We take a deep dive into four key trends that are coming out loud and clear from our Pulse Index research:

  1. The rise of the phygital experience
  2. Convenient experiences but not at the expense of safety
  3. Sustainability and value-driven brands are the ones that will win
  4. Brands need to harness the power of human connection

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