2021 Retail – What’s The Future?

2020 was a year of uncertainty, lockdowns and a speedy evolution of consumer shopping behaviour that no one could have foreseen so…what does 2021 have in store for the retail sector?

We take a deep dive into four key trends that are coming out loud and clear from our Pulse Index research:

1. The rise of the phygital experience
2. Convenient experiences but not at the expense of safety
3. Sustainability and value-driven brands are the ones that will win
4. Brands need to harness the power of human connection