We Accelerate Brands with Creative Solutions powered by Incredible People


We increase consumer awareness & customer loyalty to support our clients


Driving commercial goals of brands by winning hearts and minds of consumers


Over 700 Incredible Blue Square People bring it to life every day for our clients


We Accelerate Brands with Creative Solutions
powered by Incredible People

We keep good company.

Over 10 years of providing Retail Marketing solutions for some of the world's biggest consumer brands and retailers

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Retail is changing like never before. What does this mean for consumers, retailers and business?

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What We Do

Blue Square MB Motorsport
Accelerating Brands
Accelerating sales at retail by helping brands increase consumer awareness and customer loyalty
Blue Square Creative Solutions
Creative Solutions
We partner with brands to create and deliver solutions that drive their commercial goals and win hearts and minds with consumers
Blue Square Incredible People
Incredible People
Over 700 Blue Square People from Campaign Strategists to Brand Ambassadors bring it to life every day for our clients

Our Services

Field Marketing
Incredible People. Recruiting, training, managing and mobilising amazing Brand Ambassadors.
Looking to increase brand love, create the ultimate customer experience and accelerate sales performance in retail, contact centre, online channels and more?

Our Incredible People – our Brand Ambassadors - are experts in increasing brand enthusiasm and knowledge with in-store teams and driving greater brand advocacy with consumers. They can also deliver customer facing product demos, merchandising compliance checks, training for retail staff, after-sales support and much more.
Live Store
Live and Connected. Live Store brings in-store levels of experience and service to your customers online.
Via a simple deployment into your existing website, Live Store allows customers to speak with a brand rep via Video or Audio call, SMS chat or join a live broadcast hosted by your rep.

Mobile app based, all your reps need is a smartphone and internet connection. We can design and build behind the scenes “private stores” for you to host this activity from, or empower your people to run this from anywhere including your current stores, special locations or even from home! Learn more here.
Data & Insight
Make smarter decisions. Our expertise helps clients optimise, follow trends and take action with confidence.
There is a science to finding the most relevant insights hidden within ‘big data’. The potential performance increase which can be achieved for your brand by acting on the timely insights provided by our expert team is huge.

Using proprietary software combined with decades of team experience, we support with trend analysis, ROI & investment planning, sales forecasting, call file planning, business strategy and much more.
Media Boost
Cut through on Social Media. Ensure your most important people and messages find each other online.
Our ‘Media Boost’ service ensures that your brand’s most important and engaging content is marketed to retail sales staff at the push of a button.

By hand selecting content from your existing online platforms and social media feeds, we build consistent content calendars on behalf of your staff and teams, which are then shared automatically via a dedicated app. Using social media to boost advocacy of your brand and products with sales people in-store, we can increase sales & drive performance for your brand.
Spread the word. Our Training Teams bring our clients' products to life.
Today’s consumers take a diverse journey to purchase, using websites and social media to research and inform their buying decision. When it comes to getting hands-on with a product, the demo is a potential ‘wow’ moment!

When Brand Ambassadors and in-store staff give a demo with passion and accuracy, they create memorable consumer experiences and are a proven driver of sales. Our Training Teams bring an abundance of passion and expert knowledge to every training interaction no matter what the environment.
End to end. We partner with you to design and manage incentive schemes that drive sales and inspire your people.
Want to get the best results out of your people? Looking for creative ways to increase brand advocacy? We can help you create unique incentive programmes which unlock amazing rewards and unforgettable experiences that are guaranteed to motivate, excite and inspire your staff. 

Whether it’s regular rewards for your team members or driving big commercial goals at peak times, our solutions include prize creation, promotional strategy, travel booking, branded merchandise design, video production and much more!

Our Work

Winner of FMBE’s ‘Most Immersive Brand Event’ Gold Award, our Iceland incentive trip for Samsung took the meaning of “Do What You Can’t” to a whole new level.

This incentive had a huge impact on Samsung's sales in retail, delivering an uplift in performance which generated a fantastic 331% ROI.
Using Virtual Reality technology, our specialist team handed over new company cars to Red Bull staff in an informative and engaging way. 

Bespoke content captured by our teams for this VR experience allowed drivers to have an introduction to their vehicles whilst they waited to receive the keys to their new cars.
Samsung ‘After Hours’ saw us take over some of the best nightclubs, bars and experience-led venues in 10 major cities across the UK and Ireland.

We turned them into dedicated, fully Samsung branded spaces where over 5,000 training interactions with retail staff took place, in preparation for the launch of the Galaxy S10.
This project for Zurich saw us create a concept where visitors were able to explore immersive future scenarios, showing what their quality of life would look like at retirement age, based on varying levels of investment, savings and financial planning. 

The FutureYou project helped deliver a 388% growth in appointments booked compared to similar events which Zurich ran independently.

“Blue Square are experts in growing brand advocacy and increasing sales with a very dynamic approach essential in a modern retail environment”

Retail & Distribution Director
HP UK & Ireland

“Blue Square understand us, the brands they represent, our customers and the retail industry overall”

Retail Stores Director
Dixons Carphone Group

“Blue Square have been a long standing partner of ours, providing high quality individuals who support at many different levels of our business”

Retail Team
Samsung UK & Ireland
Seven Times.
"Team of the Year" - Mobile Industry Awards 2013-19
Most Immersive Brand Event.
2019 FMBE Awards
7 Wins in 4 Years.
"IER Awards" for our work with Samsung

Careers With Blue Square

Grow Your Career

We deliver a wide range of Retail Marketing activity to a growing list of industry leading brands. Our business only grows because our people do.
Amazing Benefits
Incredible People deserve great rewards. Competitive base salary and bonuses, tailored perks, regular staff events and a happy workplace culture.
  • Training and Development
  • Perkbox Plus
  • Employee Assistance Scheme
Work With Us

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